Field Notes: what we're seeing, building, and learning.

Results in the field:

Person working on a laptop at dusk, symbolizing a healthcare company's fast CJA migration and analytics recovery

A privacy incident set the clock. Moonbird beat it by three months.

See how Moonbird compressed a healthcare client's CJA migration and Healthcare Shield rollout from an expected six months to three.

From the team:

What Is Adobe Experience Platform (AEP)?

Adobe Experience Platform collects customer data from every source into a unified profile, giving teams a single foundation for analytics, personalization, and AI.

The Shift From AI Products to AI-Forward Services

Why AI-forward services are the real opportunity in consulting right now, and how transparency about AI use has changed client trust at Moonbird.

AI Cannot Write One True Sentence

AI can imitate style, generate stories, and replicate the mechanics of great writing. But Hemingway’s advice to “write one true sentence” points to something deeper: the human experience behind the words.

The AI Consulting Economics Shift: How Efficiency Gains Are Creating Market Disparities

As AI reshapes consulting economics, firms are splitting into early integrators, market watchers, and conservative holdouts. Here's what that shift means for pricing, value, and who wins.