Not sure where to start?
No commitment, no pressure. Just a real look at what's possible for your implementation.

Web SDK is the foundation for everything Adobe's stack can do next. Getting there used to be the hard part. Not anymore. Starling is Moonbird's expert-led accelerator, built on 50+ years of combined Adobe experience, Adobe Silver Solution Partner status, and dozens of enterprise Web SDK enhancements, customized to your implementation at scale.

Weeks, not months, on implementations simple and complex alike. The timeline you've been dreading is shorter than you think.
The work that never required expert judgment is no longer billed at expert rates. Your budget goes where it actually matters.
Senior architects on every engagement, with more time for your setup because they're not buried in work the engine handles. The attention you'd expect to pay a premium for is the standard here.

The Starling Portal is where the work actually starts. A guided intake, built so you know exactly what to provide and when, with asynchronous uploads by design so nothing depends on a scheduling call. No email threads no one can find. No bottlenecks waiting on a calendar. You always know where things stand.
But the portal isn't just visibility, it's what feeds the automated engine. Every requirement, every piece of architecture, every bit of business context you give us goes directly into what we build. That's how a system built for speed still ends up shaped around your implementation specifically, not lifted from the last client's.
The traditional migration timeline exists because every step was manual. Schema creation, conversion, documentation, each one a multi-week effort. With Starling, schema creation takes about a day. Conversion takes about an hour.
None of it happens on its own. Our architects run the engine, and it adapts to what's actually in front of them, instead of forcing your implementation into a template. Even validation and documentation, usually the first thing to get rushed, comes out the other side as some of the most thorough material in the engagement.
That speed buys something more valuable than time. It buys your architects' full focus on the work only they can do. Senior architects spend their time where it actually requires judgment: your architecture, your schema design, the genuinely custom parts of your setup that don't fit a standard pattern. It's not time we give back. It's time we reinvest, directly into your most complex problems.
White-glove service used to mean paying a premium for the attention you deserved. With Starling, it's the standard. Every client gets it, not just the ones with the biggest budgets


Web SDK is the modern foundation for the Adobe Experience Platform. It replaces legacy AppMeasurement with a single, streamlined library that supports CJA, RT-CDP, Adobe Journey Optimizer, Adobe Target, and the full AEP ecosystem.
AppMeasurement is a legacy library that limits you to Adobe Analytics. Web SDK gives you a smaller, faster library with access to real-time tools, first-page targeting in Adobe Target, and the full suite of Experience Platform capabilities.
You're not alone. Many organizations hold the CJA Evolution SKU but haven't started the upgrade because the perceived complexity and resource cost feels overwhelming. Starling exists to solve exactly this: compressing a 3-6 month effort into weeks.
No. Starling is for anyone still on Adobe Analytics who wants to upgrade to Web SDK, whether you've already bought CJA, you're evaluating it, or you simply want to modernize your implementation for better performance and future readiness.
Every implementation feels like the exception from the inside: legacy code nobody fully understands anymore, custom rules built for reasons no one remembers, integrations that don't look like anyone else's. Starling is built on exactly that variety. Our accelerators handle the standard work fast regardless of what's underneath, and the time that buys gets reinvested directly into your architects' attention on the parts that are genuinely custom. Some implementations are more straightforward than others. None of them are too complex to work. Even in the most tangled scenario we've seen, Starling still beats the traditional timeline.
We are. Our architects review, guide, and sign off at every critical milestone. The automation handles the work that's the same every time, so our experts can focus on everything that requires judgment: your schema, your architecture, making sure the output actually fits your business. The goal was never to remove the human. It was to free them up to do the work only they can do.
Nothing you don't already have. The portal guides you through everything we need, when we need it. No pre-work, no documentation sprint, no stakeholder scramble before we can begin. You show up. We get started.