IVORY • An Adobe Tags Copilot
The New Language of
Tag Management
Where implementation happens at the speed of thought.
How It Works
Navigate Your Property with Ease
Search across your entire property by variable name, CSS selector, or code patterns. Jump straight to what you need.
Add Context to Your Workspace
Add specific components to your workspace. Only what you select can be modified! Everything else stays untouched.
Plain English, Powerful Results
Describe what you need, and Ivory will handle it. Refactor code, create data elements, update naming, and more!
Safe, Transparent, Governed
Every change requires your approval. See before/after comparisons and understand exactly what's changing before you commit.
Example use cases
Refactor the jQuery to vanilla JavaScript
Create data elements for all properties in the digitalData.page object
Append "CTA-" to all checkout rule names
Want the full picture?
Download the Ivory WhitepaperTrust & Governance
Ivory doesn't replace Adobe. It sits alongside your existing setup — with you in control.
Easy to Start
- Works with Adobe Tags/Launch as-is
- No moving or rebuilding your implementation
- No Launch extension required — completely Adobe-native
- Turn it on when you need it, easy to stop
Safe & Governed
- Only components you select can be modified
- See before/after comparisons with plain-English explanations
- Nothing goes live without your approval
- Ivory never publishes
- No customer data collected or passed through
Pricing
Standard License
$250/month per seat
14-day free trial
- Unlimited properties
- Unlimited prompts
- Unlimited tag generation
- Unlimited bulk operations
- Not token-based
Enterprise Plans
Custom pricing for larger teams
Need more than 5 seats?
We offer volume pricing, admin controls, and dedicated support for enterprise teams.
FAQs
Yes. Ivory works with standard Adobe Tags/Launch implementations. You don't rebuild or migrate into Ivory; it works alongside what you already have.
No. Ivory is completely Adobe-native — it works through the Adobe Tags API without any extension dependencies. There's no vendor lock-in: your implementation stays 100% standard Adobe. If you ever stop using Ivory, nothing changes in your property.
Ivory works alongside your data layer strategy. You can use Ivory to create data elements that reference your data layer, automate the setup of data layer-dependent rules, and maintain consistency across your implementation. It doesn't replace your data layer process — it accelerates the tag management work that builds on top of it.
Ivory can only modify components you explicitly select and add to your context. If you select three rules, only those three rules can be changed — everything else in your property is untouched. You also review and approve every change before it's applied.
That's where Ivory shines. The more drift, inconsistency, and tech debt you have, the more value you'll see from bulk operations and automated cleanup.
Ivory automates the standard, repeatable parts of tagging. For truly custom logic, your team still makes the final calls — but the amount of manual work is dramatically reduced.
Yes. That's one of the main reasons we built it. Ivory makes tagging work accessible to more of your team by handling the technical structure for them.
Most teams are generating useful output on day one and see meaningful time savings within the first week.