Moonbird AI·Adobe Silver Partner·Summit 2026

by the numbers.

258

Sessions

36,362

Words analyzed

3,688

Unique terms

Tracks

The Moonbird team went to Summit this year, and after debriefing had a hunch about the major themes. Rather than going on vibes, we decided to go to the data and process the session catalog through an analysis.

The story that emerged matched the hunch: agentic AI applied to the content supply chain and the customer journey, now backed by the evidence.

Word cloud

An Analysis of the Summit Catalog

A frequency view of every word across the Adobe Summit 2026 session catalog. Toggle between titles and descriptions, and hover any word for stats and related terms.

Include common words

Laying out…

Top 80 titles terms • size scaled by frequency • excluding common words • hover any word for stats and related terms

The story

What the Data Confirmed

Agentic AI is the through-line. ai appears in 84 session titles and 388 times across descriptions. agentic lands 37 times in titles. The bigram agentic ai shows up 44 times in descriptions, and ai agents another 28.

The work is the content supply chain. The trigram content supply chain appears 39 times across descriptions and 13 times in titles, the highest non-Adobe-product trigram in either corpus. Pair that with workflows (128) and scale (160) and the operational shape of the program comes through.

The destination is the customer journey. customer journey (50 in descriptions), customer experience (26), and journey optimizer (33) anchor the experience-orchestration story. The most-mentioned single term across both corpora is adobe (407× in descriptions), with ai (84× in titles) leading the title corpus.

Top phrases

Bigrams and Trigrams

Multi-word phrases reveal the named concepts and product lines that titles and descriptions repeat together.

Top 15 two-word phrases

In session titles

bigrams

01
skill exchange
17
02
agentic ai
16
03
content supply
13
04
supply chain
13
05
customer experience
11
06
customer journey
9
07
marketo engage
9
08
adobe experience
9
09
journey analytics
7
10
agentic web
6
11
customer engagement
6
12
journey optimizer
6
13
experience manager
6
14
future marketing
5
15
tips tricks
5

In session descriptions

bigrams

01
key takeaways
189
02
adobe experience
64
03
customer journey
50
04
agentic ai
44
05
real time
44
06
content supply
42
07
supply chain
40
08
experience manager
37
09
journey analytics
37
10
experience platform
37
11
adobe journey
33
12
journey optimizer
33
13
customer experiences
30
14
ai agents
28
15
customer experience
26

Topic network

How Concepts Cluster Together

Each node is a top term; each edge connects two terms that appeared in the same session description. Drag the slider to prune weaker connections and surface secondary clusters.

Computing layout…

Min co-occurrence25

Two terms are connected when they appear in the same session description. Hover any node to pause and inspect; click and drag to reposition. Drag the slider to filter weaker connections and surface secondary clusters.

Data downloads